Forum Cinemas Lithuania OÜ Lithuanian branch (hereinafter – “we” or “Controller”) through this Privacy Policy informs you how we process your personal data obtained when you visit our websites, social network accounts, blogs, office premises, participate in events or otherwise maintain business relations with us.

Why do we process your data?
Personal data is processed for the following purposes:

• to fulfil orders for cinema tickets/coupons purchase, seat reservations;

• to provide the opportunity to participate in loyalty programmes offered by Forum Cinemas;

• administration of website visitor accounts;

• provision of information concerning tickets, promotions, services and company operations;

• handling customer enquiries and providing responses;

• sending marketing and advertising information* (including newsletters and collecting your feedback about services, games, contests or promotions on Facebook);

• understanding how people use our online services so that we may improve them and develop new content, products and services;

• defending our legitimate interests in court or other institution, handling claims/requests;

• maintaining ordinary business relationships.

*Note: you have the right at any time to decline to receive marketing material sent by us by notifying us by e-mail at [email protected] or using the unsubscribe link in the newsletter.

To whom do we disclose your personal data?
We may transfer your personal data to:

• companies providing services at our request (data processors);

• banks/companies that help carry out payment operations;

• other selected business partners in Lithuania if necessary to provide services or respond to customer inquiries;

• other companies in the Forum Cinemas group located in EU or EEA countries;

• to other countries when necessary to protect our legitimate interests.

Your rights as the data subject
You have the right to become acquainted with your data and how it is processed; to request correction or, depending on the purposes of personal data processing, to complete incomplete personal data; in certain cases, the right to request deletion of your personal data; in certain cases, the right to request restriction of personal data processing; in certain cases, the right to data portability; the right to object to processing when it is based on your consent or our legitimate interest.
You may also lodge a complaint with the national data protection authority if you believe your rights have been violated.

Controller’s details:
Forum Cinemas Lithuania OÜ Lithuanian branch
Registration code: 305222997
Savanorių pr. 7, LT-03116 Vilnius
E-mail: [email protected]
Tel.: +370 52644764
Data Protection Officer: [email protected]

General information
In this Privacy Policy the terms are understood as defined in the General Data Protection Regulation (EU) No. 2016/679.
When registering on the website you must fill in a registration form and provide the following personal data: first name, last name, date of birth, gender, email address, mobile phone number.
Forum Cinemas Lithuania OÜ Lithuanian branch does not verify the information you provide. You are responsible for ensuring that the data given in the registration form is accurate, correct and complete.
You have the right at any time to change your registration data freely, complete or delete your registration. Deletion of your registration means you will lose the right to use the services provided on www.forumcinemas.lt.
When registering on the website you must create a personal login name and password. You are responsible yourself for their complexity and safekeeping, as well as for any actions (data transmission, placing orders, etc.) performed using your login credentials. Forum Cinemas Lithuania OÜ Lithuanian branch is not responsible for any unlawful use of your user account.
If you lose your login credentials, you must immediately inform Forum Cinemas Lithuania OÜ Lithuanian branch administration by email at [email protected] or change your login credentials here. Forum Cinemas Lithuania OÜ Lithuanian branch is not responsible for any damage to you or third parties resulting from access to your user account using your credentials.
Your payment data (bank account number, “Cinema Club” member card number etc.) is used to properly provide services and fulfil transactions on the website, deliver ordered goods/services, issue invoices, apply discounts or loyalty programmes in which you wish to participate.

Purposes of personal data processing and legal basis
The purposes for which we process your personal data, the legal basis and the personal data processed are listed in the table below:

If we cannot rely on any of the legal bases listed above we will request your consent before starting to process your personal data. In such cases we will inform you clearly of the purpose and context.

To whom do we transfer your personal data?
We may transfer your personal data:

• To companies providing services at our request;

• To other Forum Cinemas group companies;

• To banks/companies helping to carry out payment operations;

• To companies that help organise competitions/games/promotions;

• To other selected business partners;

• To law enforcement authorities;

• To other countries when required by law or necessary to protect our legitimate interests.

Into which countries are your personal data transferred?
Sometimes we may need to transfer your personal data to other countries that may have lower levels of data protection. In such cases we will ensure that one of the following safeguards is applied:

• The recipient has signed a contract based on Standard Contractual Clauses approved by the European Commission;

• The recipient is located in a country deemed by the European Commission to provide adequate data protection standards;

• Permission from the Data Protection Inspectorate.

What do we do to protect your information?
We have implemented reasonable and appropriate physical and technical measures to protect the information we collect for content/service provision purposes. However, please remember that no website, online operation, computer system or wireless connection is completely secure.

How long will we retain your personal data?
We will retain your personal data for as long as is necessary to achieve the purpose for which it was collected. Once the purpose is achieved, your personal data will be deleted unless the law obliges us to retain it for tax purposes or data may be required for pre-trial investigation; in any case the retention period will not exceed 10 years.
Generally personal data is retained for the following periods:

• Payment data: 2 years from last login/purchase at the cash register.

• Account data: 2 years from last login/purchase at the cash register.

• Personal data used for marketing: 2 years from your last visit to our website.

• IT system logs: Up to one year.

• Analytics data: Typically collected automatically while you use the website and anonymised/aggregated shortly after collection.

Your rights
Your rights will be exercised after verifying your identity in person, by electronic signature or, if these options are not possible, after receiving a request from the email with which the account was registered.
Your right to be informed: you have the right to receive information about your personal data processing in a concise, transparent and understandable format before your personal data processing starts.
Your right to access: this means:

• confirmation whether we are processing your personal data;

• a list of personal data we process;

• the exact purpose and legal basis for processing your data;

• confirmation whether we send data to third parties, and if so what safeguards we have taken;

• the source of your personal data;

• information whether profiling is carried out;

• the data retention period.
  After identifying your identity, we will provide you with the above-listed information, provided that this does not infringe the rights and freedoms of other persons.
  Your right to correction: applicable where our data is incomplete or inaccurate.
  Your right to erasure (the “right to be forgotten”): applicable if:

• the data is no longer necessary to fulfil the purposes for which it was collected;

• we process the data based on your consent and you withdraw that consent;

• we process the data based on a legitimate interest and you object to that processing and it is established that your interests override ours;

• the data was unlawfully processed.
  Your right to restriction of processing: you may prevent us from using your personal data for direct marketing purposes.
  Your right to data portability: applicable if you provided your data and we process it automatically on the basis of your consent or contract.
  Your right to object: applicable where such processing is based on public interest or our legitimate interest. In order for us to process your personal data we must demonstrate compelling legitimate reasons that override your interests.
  You may lodge a complaint with the Data Protection Inspectorate: www.ada.lt

We provide you the possibility to conveniently exercise these rights. You may call us at +370 52644765, send us an email at [email protected] or use certain links provided in the promotional material we deliver.
We may decline to allow you to exercise the above-listed rights if required by law to ensure investigation and prevention of crime, service or professional ethics violations, or to protect the rights and freedoms of the data subject or other persons.

Cookies, signals and similar technologies
In this Privacy Policy the term “cookies” refers to cookies and other similar technologies such as pixel tags, web beacons, clear GIFs, network data collectors.
When you visit our website we want to deliver content and functions tailored to your needs. That requires cookies. Cookies are small information elements stored in your browser. They help the Controller recognise you as a previous visitor of a certain website, store your site visit history and tailor content accordingly.
Cookies also help ensure the smooth operation of websites, allow monitoring of visit duration and frequency and collect statistical information about visitor numbers. By analysing this data we can improve our websites and make them more convenient to use.
Our website uses three categories of cookies:
A. Technical cookies (DO NOT REQUIRE your prior consent): they are necessary for the website to function and we automatically place them on your device when you start browsing the website. You may disable cookies at any time by changing your browser settings, however this may hinder your proper display of this website.
B. Statistical cookies (REQUIRE your PRIOR CONSENT): our website uses statistical cookies which may only be installed with your prior consent. Additionally our website also sets cookies belonging to third parties that were installed with your prior consent. These third parties may have access to information collected by their cookies. These third parties include: Google Inc.
C. Marketing cookies (REQUIRE your PRIOR CONSENT): our website uses third party cookies which, based on your browsing history, help create a profile of you and serve advertising matching your preferences. Third parties include: Google Inc., YouTube. Marketing cookies are intended for advertising purposes: they create user profiles to display ads that match users’ choices while browsing the website.
Statistical and marketing cookies will be installed on your end device only with your prior consent. For this reason, when you visit our website a pop-up window informs you that our website uses cookies and gives you the possibility to manage them.
Cookies used on our website

Final provisions
If you notice any non-compliance with these privacy rules, a security vulnerability on our website or have other questions relating to the processing of your personal data please contact us at the address stated at the beginning of the Privacy Policy.
This Privacy Policy is reviewed periodically. After we update it, we will notify you of what we consider to be the essential changes by publishing a notice on our website. If you log-in or use the content and/or services provided by us after such notice has been published, we will consider that you agree to the new requirements set out in the update.
Last reviewed: 2024-03-26.